Van Gogh Museum
Awardwinning digital experience
For the visual representation of the life of Vincent van Gogh, you should visit the Van Gogh Museum. With it's 200 paintings, 400 drawings and 700 letters it has the biggest collection in the world from this Dutch master. More than 2 million people visiting the museum each year, so the museum definitely deserves a high quality online presence as well for it's yearly 8 million online visitors.
The website of the museum had to be an extension of the physical museum experience and had to become a work of art as well. Next to accessibility and multilingualism, it was important that the visual style is implemented in a way where it respects the collection and is still connected to the brand identity. It was an honor to work with the incredible content created by one of our greatest artists; Vincent van Gogh.
Team
Strategy
UX Design
UX Design
Brand Identity
Creative Direction
Visual Design
Visual Design
Project Management
Development
Lucas Nutbey
Franklin Schamhart
Carolina Novais
Christopher Noort
Tobias van Veen
Marten Kuipers
Astrid van Marion
Emmie 't Hooft
Q42
Awards
Webby Winner – Websites & Mobile Sites
Webby Winner People's Voice – Websites & Mobile Sites
Lovie Awards Gold – Best Practices
Lovie Awards Silver – Best Visual Design
Lovie Awards People's Voice – Best Practices
Lovie Awards People's Voice – Best Visual Design
Lovie Awards – Best Design (shortlist)
Lovie Awards – Cultural Institutions (shortlist)
GLAMi Award Bronze – Design
Awwwards – Honorable Mention
CSS Design Awards – Honorable Mention
8.5 m
Online visits annually
2.3 m
Museum visitors annually
That which is done with love is well done.
Vincent van Gogh, 1878
With Micrio it's possible to view the most unique details of every artwork. Zoom in and discover the craft and style of Vincent van Gogh. Also it's possible to see what the size of every artwork is, compared with Vincent his own length.
Has a strong identity, a pleasure to surf. Excellent visual design, unique functional design and layout.
Jury GLAMi Award
Museweb
200
Paintings currently on view
400
Drawings currently on view
700
Letters currently on view
The lines, based on the lines of the indoor wayfinding of the museum, always have an extra function. Here it's your inpage navigation and at other places it's a filter or summary.
The teams of Q42, Dept and Van Gogh Museum have done a fantastic job. They have built a contemporary site that is at the core of a digital Vincent van Gogh world. With this, we will continue to build on the success of recent years.
Martijn Pronk
Head of Digital Communication
Van Gogh Museum
Press
Pinterest x Lovie Awards
Digital Arts
Conceptual Fine Arts
Art Daily
Tek Deeps
Blooloop
Emerce
Adformatie
Marketingtribune
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