The Change Starts

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Outspoken branding for short film

For the short film 'The Change Starts' we designed the brand identity, in particular for their social channels. We've tried to translate the film it's core in a powerful brand, from a custom font to an energetic color combination. The stretched custom typography has to do with stretching the muscles. The Change Starts shows that topsport and a vegan lifestyle go in hand in hand. The strong color contrast of black and yellow matches the outspoken character of this film.

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Team

Creative Direction
Brand Identity
Brand Identity
Photography
Videography

Tim Dekens
Marten Kuipers
Mark Toonen
Generatie Alles
Generatie Alles

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Marten is a creative allrounder. Whether it's digital design, branding, animation, social or photography, he brings finesse to the table and the ability to see the bigger picture, which elevates any project he works on to a higher level.

Tim Dekens

Founder at The Change Starts

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We created an unique and flexible font for this case. Because the film would get promoted in various formats and channels, we created a font which matches the height of all the visual communication.

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100.000

People reached (measured)

3.296

Views of the film

100%

Independently made

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For the launch we created some nice merchandise for the athletes and crew.

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Press

Women's Health
RTL Nieuws
Fonk Magazine
Marketing Tribune
L'Officiel

Discover more

Flos Italia

Branded commerce experience

De Bijenkorf

Magical Christmas Campaign

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