The Change Starts
Outspoken branding for short film
For the short film 'The Change Starts' we designed the brand identity, in particular for their social channels. We've tried to translate the film it's core in a powerful brand, from a custom font to an energetic color combination. The stretched custom typography has to do with stretching the muscles. The Change Starts shows that topsport and a vegan lifestyle go in hand in hand. The strong color contrast of black and yellow matches the outspoken character of this film.
Team
Creative Direction
Brand Identity
Brand Identity
Photography
Videography
Tim Dekens
Marten Kuipers
Mark Toonen
Generatie Alles
Generatie Alles
Marten is a creative allrounder. Whether it's digital design, branding, animation, social or photography, he brings finesse to the table and the ability to see the bigger picture, which elevates any project he works on to a higher level.
Tim Dekens
Founder at The Change Starts
We created an unique and flexible font for this case. Because the film would get promoted in various formats and channels, we created a font which matches the height of all the visual communication.
100.000
People reached (measured)
3.296
Views of the film
100%
Independently made
For the launch we created some nice merchandise for the athletes and crew.
Press
Women's Health
RTL Nieuws
Fonk Magazine
Marketing Tribune
L'Officiel
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