Branded commerce experience
Sì! For the Italian lighting brand Flos (part of Design Holding SpA) we created an online brand experience where Flos lights up.
A little insight in the concept; Landingpages like Home are black (dark), you don’t have a lamp yet. Via red, green and blue pages (RGB light makes white light), you end up in white (light) pages. You’ll go from dark to light. From Home to Checkout. From visitor to customer. We imitated the darkness and light even more by adding a noise effect to the background and a light to your cursor.
The goal was to create an AA accessible platform within Salesforce, where stories and products are going hand in hand, where we place designers in the spotlight and where modern luxury meets characteristic boldness.
Nienke van Cuijk
Leon van Zijl
CSS Design Awards – Site of the day
CSS Winner – Site of the day
Awwwards – Honorable Mention
Besides the designers we obviously wanted to place the products in the spotlight as well. We used the existing content in most visual way as possible and really wanted to show all the details of the product.
We worked with Salesforce Pagedesigner to create a flexible and modular system for the Flos team to maintain the CMS. Together with a digital brandguide and handbook we helped them to manage the content and style as good as possible.