Flos Italia

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Branded commerce experience

Sì! For the Italian lighting brand Flos (part of Design Holding SpA) we created an online brand experience where Flos lights up.

A little insight in the concept; Landingpages like Home are black (dark), you don’t have a lamp yet. Via red, green and blue pages (RGB light makes white light), you end up in white (light) pages. You’ll go from dark to light. From Home to Checkout. From visitor to customer. We imitated the darkness and light even more by adding a noise effect to the background and a light to your cursor. 

The goal was to create an AA accessible platform within Salesforce, where stories and products are going hand in hand, where we place designers in the spotlight and where modern luxury meets characteristic boldness.

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Team

Strategy
UX Design
UX Design
Visual Design
Visual Design
Visual Design
Project Management

Vera Groenewoud
Sophie Dobber
Nienke van Cuijk
Marten Kuipers

Clara Kerkstra
Leon van Zijl
Johan Kruseman

Awards

CSS Design Awards – Site of the day
CSS Winner – Site of the day
Awwwards – Honorable Mention

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Besides the designers we obviously wanted to place the products in the spotlight as well. We used the existing content in most visual way as possible and really wanted to show all the details of the product.

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We worked with Salesforce Pagedesigner to create a flexible and modular system for the Flos team to maintain the CMS. Together with a digital brandguide and handbook we helped them to manage the content and style as good as possible.

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Press

Communication Arts

Discover more

Mauritshuis

Brand new audiotour and website

Lumens

Luxury online shop in lighting

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